New York, NY    |    +1 910.231.4077    |    View Linkedin

Derek Arrington

Senior Design Director & XD Strategist

about me

A visionary design-thinker with the ability to lead human-centered strategies, delivering exceptional digital product designs, and creating compelling narratives to generate intuitive customer-centric experiences. I excel in fostering collaboration, inspiring teams, and standardizing design processes to lead successful organizational transformations. I aim to apply my expertise to drive impactful and positive change within your organization.

experience

ORION INNOVATION //
SENIOR XD DIRECTOR & STRATEGIST //
DECEMBER 2021 - JUNE 2023 //
NEW YORK, NY

  • Championed the Orion Design Maturity Initiative, implementing a comprehensive, organizational design-first framework that unified cross-functional teams and enhanced collaboration throughout the XD group.
  • Spearheaded a comprehensive redesign of a major financial advisor SaaS platform, achieving 100% user satisfaction across all metrics and reducing project lifecycle by 50%.
  • Conceptualized and directed the Orion XD Sales Hub development, resulting in a 15% increase in successful client engagements through enhanced sales tools and educational XD resources.
  • Implemented agile methodologies and rapid workshopping techniques, boosting team efficiency by 30% and establishing robust design operations aligned with strategic business outcomes.
  • Served as key XD liaison between C-suite stakeholders, sales channels, and clients, crafting and executing comprehensive CX/XD strategies with clear OKRs and KPIs.
  • Facilitated high-impact strategic design-thinking workshops and led strategic discussions, ensuring quality control and adherence to client brand guidelines while driving innovation across departments.

SENIOR DESIGN & STRATEGY LEAD //
MCKINSEY & CO //
MAY 2019 - SEPTEMBER 2021 //
NEW YORK, NY

  • Directed the Professional Development Platform (PDP), implementing change programs and launching three new service lines to modernize McKinsey’s talent processes.
  • Led a global design team of 10+, overseeing vision-setting, product ideation, and change management to digitally transform talent diversification and development.
  • Unified three disjointed design teams into a cohesive group, improving collaboration and streamlining workflows.
  • Co-created McKinsey’s internal design system, increasing team efficiency by 40% and overall organizational productivity by 15% through governance and methodology.
  • Championed customer-centricity by designing a change program and a design maturity model to energize the organization around customer-led strategies.
  • Coached designers and researchers to maximize their impact on day-to-day design activities and contributed to bi-annual global design chapter reviews.

PRUDENTIAL //
SENIOR DESIGN DIRECTOR //
DECEMBER 2013 - MARCH 2019 //
NEW YORK, NY

  • Expanded the internal design team from 6 to 30+ members, unifying five business verticals to foster collaboration, drive innovation, and align design strategies with business growth opportunities.
  • Created Prudential’s internal, on-site user research and user testing lab, streamlining data-driven decision-making and improving product usability.
  • Design lead for the “Prudential Playbook” design system, increasing overall cross-functional team efficiency by 25% and reducing production timelines by 30%.
  • Directed the creation of Prudential’s first native iOS and Android apps for the retirement business unit, boosting user engagement by 45%.
  • Introduced design sprints and workshops, cutting project delivery time by 30% and enhancing cross-functional alignment.
  • Led design and strategy of multiple B2B/B2C tools, increasing user satisfaction and engagement by 35%.

DESIGN DIRECTOR & FED //
LIBERTY TAX //
MARCH 2013 - OCTOBER 2013 //
REMOTE

  • Led the vision, strategy, and UI/UX design for Liberty’s online DIY tax tool, delivering the full, finished product within eight months.
  • Defined and implemented front-end development processes, design standards, and quality assurance frameworks, ensuring consistent and scalable results.
  • Transformed a failing project into a successful product, achieving operational stability and long-term viability.

DIGITAL ADVERTISING DESIGN DIRECTOR //
EQUINOX FITNESS //
SEPTEMBER 2012 - APRIL 2013 //
NEW YORK, NY

  • Led a small team of designers for all internal and external digital advertising and marketing assets.
  • Ensured adherence to established branding campaigns and collaborated with marketing team and sales.

skills & expertise

  • Agile methodology

  • Branding design & brand development

  • Customer experience design (CX/XD)

  • Change management

  • Content design & content strategy

  • Corporate strategy

  • Cross-functional team collaboration

  • Customer insights & journeys

  • Design evangelism

  • Design-ops & design systems

  • Design thinking & strategy

  • Digital transformation

  • Enterprise software, systems & platforms

  • Human-centered design

  • Innovation management

  • Omni-channel experiences

  • Operational leadership & efficiency

  • Organizational transformation & strategy

  • Product design & service design

  • Product management & product strategy

  • Stakeholder management

  • Strategic leadership skills

  • Systems thinking & design

  • Team coaching, leadership & mentorship

  • Team building & team development

  • Performace evaluations & management

  • User experience & interface design (UX/UI)

  • Value proposition design

tools & skills

  • Adaptable, articulate & attention to detail

  • Advertising, marketing & multimedia

  • Adobe Creative Suite, Workfront & Figma

  • Ambitious, confident & creative

  • Confluence, Jira, Miro, MS Office & Sketch

  • CRM, SMB & SaaS products

  • Data analytics & data-driven insights

  • Data visualization & infographics

  • Detail-oriented & self-motivated

  • Designing for accessibility (WCAG & AX)

  • Digital asset management

  • Exceptional storytelling & presentation skills

  • Generative AI, AI agents & ML

  • HTML, CSS & Javascript

  • Information architecture

  • Interaction design

  • Personas creation, user flows & journeys

  • Product planning & product roadmaps

  • Progressive web & mobile apps

  • Qualitative & quantitative user research

  • Superb strategic thinking & problem-solving

  • User & usability testing (A/B testing)

  • Visual design & typography

  • Wireframing & rapid prototyping

  • Workshop facilitation

  • Written & verbal communication skills

award & achievements

  • Orion Global MVP for organizational design impact
  • Orion U.S. MVP award for client project impact
  • Orion Global Hackathon honorable mention
  • Three consecutive Prudential “Big Rock” design awards

education

UNIVERSITY OF NORTH CAROLINA AT WILMINGTON

  • Bachelor of Arts: Professional Writing & Journalism 
  • Bachelor of Arts: Creative Writing
  • Bachelor of Arts: Visual Art & Design
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