about me

my background

With 20 years of experience, I specialize in leading teams, advising clients, and collaborating with everyone from frontline employees to C-suite executives. My expertise spans designing and delivering transformative experiences that drive growth and innovation. I’ve successfully led digital transformations and embedded customer-centricity into the culture of complex organizations, always prioritizing a human-centered, results-driven, and highly collaborative approach.

my approach

Part strategist, part designer, and part management consultant, I’m an integrative thinker and effective communicator

I blend the roles of strategist, designer, and management consultant to create actionable solutions. As an integrative thinker and communicator, I build empathy, align teams, and drive focus to deliver commercially successful, award-winning solutions.

Whether the challenge is large or small, my goal is to envision a bold future while staying grounded in practical, achievable steps. I design with emerging technologies in mind while respecting the realities of existing processes and legacy systems.

Passionate about iterative, human-centered methods, I focus on getting the right ideas—and getting them right—through a mix of vision, validation, and data-informed design.

experience-led

To drive business growth, build relevance, and improve lives, you need to focus on what truly matters to people. My approach is simple: Be incredibly useful, make it easy, and keep improving through iteration.

insights-driven

Innovation thrives on actionable insights that delight customers and open new markets. I use both qualitative and quantitative data to identify valuable problems to solve, enabling technologies, and sustainable business models. True innovation happens at the intersection of these three elements.

inclusive by design

With a background spanning technology, strategy, design, and operations, I believe breakthrough innovation comes from integrating these diverse perspectives. My strength lies in creating environments where different disciplines collaborate toward a shared, human-centered mission. I understand that great outcomes stem from healthy team dynamics, where collaboration is as important as the final product.

thoughts & ideas