about me

my background

With 20 years of experience, I specialize in leading teams, advising clients, and driving digital transformation. I help organizations embed customer-centricity, foster innovation, and achieve meaningful growth—all through a human-centered, results-driven approach.

how i work

Strategic & Practical //
I blend strategy, design, and management consulting to create actionable, commercially successful solutions.

Future-Focused //
I envision bold possibilities while balancing real-world constraints, from legacy systems to emerging tech.

Data-Driven & Iterative //
I combine vision, validation, and insights to refine ideas and drive continuous improvement.

Inclusive & Collaborative //
I bring together diverse perspectives, ensuring innovation thrives through teamwork and shared purpose.

my pholosophy

Design is about creating meaningful impact by aligning vision with execution through strategy, technology, and human-centered thinking. True transformation happens when diverse perspectives collaborate, integrating emerging technologies with real-world constraints. My approach is simple: Be useful, make it effortless, and continuously iterate toward better solutions.

thoughts & ideas