McKinsey

Prudential

Prudential

Prudential

Prudential

Current //
Design Director & Strategist //

Current //
Design Director //
Strategy //

Current //
Design Director //
Strategy //

Enterprise Platforms

The Playbook

Guidelines and Best Practices for Print, Digital and Web

The Playbook

Guidelines and Best Practices for Print, Digital and Web

The Playbook

Guidelines and Best Practices for Print, Digital and Web

The Playbook

Guidelines and Best Practices for Print, Digital and Web

 


Design-led initiatives, strategy, and vision. Business and stakeholder management. Creation, oversight, and mentorship of design and research teams. A proven record of design process implementation and evangelism with measurable efficiency KPI's, user satisfaction, and adoption rates. Cross-functional team unification; bringing together design, tech, and business with team building workshops and exercises. Expert presenter and negotiator; able to forge lasting and effective relationships with strategic partners and build consensus across multiple organizational groups. More

Let’s look at it as city-planning. From the ground up. The playbook is the foundation from which all things are built. An ever-evolving document that aims to bring brand consistency and solidarity among the company’s five primary bu’s; retirement, annuities, individual life insurance, mutual funds and group insurance 

Prior to inception and implementation, the bu’s operated in silos and lacked uniformity across more than 50,000 individual pages and their respective digital marketing materials. Kind of like having all different road signage and different colors for traffic lights. So, the sole focus of the playbook was to bring consistency to the user experience and visual harmony across all experiences. 

With the atomic design system at it’s core, the teams worked with IBM to construct a fully customized CMS. The grand goal was to create a fully modular system with great flexibility, yet simple enough for anyone to construct pages within the ecosystem. From basic HTML elements to proprietary smart components architected on a customized bootstrap framework and working up to a fully templated system, the need for visual unification was more important than ever. Thus began the task of consolidating the myriad identities of the bu’s and strategizing how to get them all to play nicely together. 

From the brand voice to typography, photography, illustration and iconography and an allied color palette, the playbook became the municipal charter. The end result… a wholly consistent visual experience that continues to evolve daily.

Let’s look at it as city-planning. From the ground up. The playbook is the foundation from which all things are built. An ever-evolving document that aims to bring brand consistency and solidarity among the company’s five primary bu’s; retirement, annuities, individual life insurance, mutual funds and group insurance 

Prior to inception and implementation, the bu’s operated in silos and lacked uniformity across more than 50,000 individual pages and their respective digital marketing materials. Kind of like having all different road signage and different colors for traffic lights. So, the sole focus of the playbook was to bring consistency to the user experience and visual harmony across all experiences. 

With the atomic design system at it’s core, the teams worked with IBM to construct a fully customized CMS. The grand goal was to create a fully modular system with great flexibility, yet simple enough for anyone to construct pages within the ecosystem. From basic HTML elements to proprietary smart components architected on a customized bootstrap framework and working up to a fully templated system, the need for visual unification was more important than ever. Thus began the task of consolidating the myriad identities of the bu’s and strategizing how to get them all to play nicely together. 

From the brand voice to typography, photography, illustration and iconography and an allied color palette, the playbook became the municipal charter. The end result… a wholly consistent visual experience that continues to evolve daily.

Let’s look at it as city-planning. From the ground up. The playbook is the foundation from which all things are built. An ever-evolving document that aims to bring brand consistency and solidarity among the company’s five primary bu’s; retirement, annuities, individual life insurance, mutual funds and group insurance 

Prior to inception and implementation, the bu’s operated in silos and lacked uniformity across more than 50,000 individual pages and their respective digital marketing materials. Kind of like having all different road signage and different colors for traffic lights. So, the sole focus of the playbook was to bring consistency to the user experience and visual harmony across all experiences. 

With the atomic design system at it’s core, the teams worked with IBM to construct a fully customized CMS. The grand goal was to create a fully modular system with great flexibility, yet simple enough for anyone to construct pages within the ecosystem. From basic HTML elements to proprietary smart components architected on a customized bootstrap framework and working up to a fully templated system, the need for visual unification was more important than ever. Thus began the task of consolidating the myriad identities of the bu’s and strategizing how to get them all to play nicely together. 

From the brand voice to typography, photography, illustration and iconography and an allied color palette, the playbook became the municipal charter. The end result… a wholly consistent visual experience that continues to evolve daily.

Let’s look at it as city-planning. From the ground up. The playbook is the foundation from which all things are built. An ever-evolving document that aims to bring brand consistency and solidarity among the company’s five primary bu’s; retirement, annuities, individual life insurance, mutual funds and group insurance 

Prior to inception and implementation, the bu’s operated in silos and lacked uniformity across more than 50,000 individual pages and their respective digital marketing materials. Kind of like having all different road signage and different colors for traffic lights. So, the sole focus of the playbook was to bring consistency to the user experience and visual harmony across all experiences. 

With the atomic design system at it’s core, the teams worked with IBM to construct a fully customized CMS. The grand goal was to create a fully modular system with great flexibility, yet simple enough for anyone to construct pages within the ecosystem. From basic HTML elements to proprietary smart components architected on a customized bootstrap framework and working up to a fully templated system, the need for visual unification was more important than ever. Thus began the task of consolidating the myriad identities of the bu’s and strategizing how to get them all to play nicely together. 

From the brand voice to typography, photography, illustration and iconography and an allied color palette, the playbook became the municipal charter. The end result… a wholly consistent visual experience that continues to evolve daily.

Design Director & Strategist / McKinsey & Company //

Design Director & Strategist / Prudential //

Design Director & Strategist / Prudential //

Design Director & Strategist / Prudential //

Previous //

Design Director / Prudential // Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Honorable Mentions //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017