Hello!

I'm Derek.

I like chocolate milk.

Hello!
I'm Derek.
I like chocolate milk.

Hello!
I'm Derek.
I like chocolate milk.

Hello!
I'm Derek.
I like chocolate milk.

Hello!
I'm Derek.
I like chocolate milk.

about me

about me

about me

about me

about me

I'm a design director and strategist, super duper creative person and all around pleasant individual living in Brooklyn. I've spent the last 20 years working in a variety of design disiplines that have afforded me the opportunity to meld myriad technical skills with experiences that have taught me it all means nothing without the help of others.

Currently I am the Design Director for Prudential Financial where I've helped to forge a design led overhaul of their online experience. From the ground up, we built a team and established standards that have unified multiple internal business units. We've created and implemented our visual design system, "The Playbook", and used it bring about a major shift in our approach to designing and developing our digital products.

Previously, I have worked in Directorial roles at Walton & Isaacon agency, Equinox Fitness, Macy's and Lorelli Associates. Over my career, I've worked my way up from the floor of screen printing shops to managing teams on a plethora of projects. I know a lot, but always approach each project as if I know nothing. 

I'm a design director and strategist, super duper creative person and all around pleasant individual living in Brooklyn. I've spent the last 20 years working in a variety of design disiplines that have afforded me the opportunity to meld myriad technical skills with experiences that have taught me it all means nothing without the help of others.

Currently I am the Design Director for Prudential Financial where I've helped to forge a design led overhaul of their online experience. From the ground up, we built a team and established standards that have unified multiple internal business units. We've created and implemented our visual design system, "The Playbook", and used it bring about a major shift in our approach to designing and developing our digital products.

Previously, I have worked in Directorial roles at Walton & Isaacon agency, Equinox Fitness, Macy's and Lorelli Associates. Over my career, I've worked my way up from the floor of screen printing shops to managing teams on a plethora of projects. I know a lot, but always approach each project as if I know nothing. 

I'm a design director and strategist, super duper creative person and all around pleasant individual living in Brooklyn. I've spent the last 20 years working in a variety of design disiplines that have afforded me the opportunity to meld myriad technical skills with experiences that have taught me it all means nothing without the help of others.

Currently I am the Design Director for Prudential Financial where I've helped to forge a design led overhaul of their online experience. From the ground up, we built a team and established standards that have unified multiple internal business units. We've created and implemented our visual design system, "The Playbook", and used it bring about a major shift in our approach to designing and developing our digital products.

Previously, I have worked in Directorial roles at Walton & Isaacon agency, Equinox Fitness, Macy's and Lorelli Associates. Over my career, I've worked my way up from the floor of screen printing shops to managing teams on a plethora of projects. I know a lot, but always approach each project as if I know nothing. 

I'm a design director and strategist, super duper creative person and all around pleasant individual living in Brooklyn. I've spent the last 20 years working in a variety of design disiplines that have afforded me the opportunity to meld myriad technical skills with experiences that have taught me it all means nothing without the help of others.

Currently I am the Design Director for Prudential Financial where I've helped to forge a design led overhaul of their online experience. From the ground up, we built a team and established standards that have unified multiple internal business units. We've created and implemented our visual design system, "The Playbook", and used it bring about a major shift in our approach to designing and developing our digital products.

Previously, I have worked in Directorial roles at Walton & Isaacon agency, Equinox Fitness, Macy's and Lorelli Associates. Over my career, I've worked my way up from the floor of screen printing shops to managing teams on a plethora of projects. I know a lot, but always approach each project as if I know nothing. 

Design Director & Strategist / Prudential //

Design Director & Strategist / Prudential //

Design Director & Strategist / Prudential //

Design Director & Strategist / Prudential //

Previous //

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Design Director / Liberty Tax // Director of Digital / Equinox Fitness // 

Honorable Mentions //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

Art Director / Walton & Isaacson / Degree campaign // Digital Design Director / Macy's // Interactive Art Director / Lorelli & Associates //

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017

© Derek Arrington 2017