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Client Carrhart

Date February 2013

Case Study for Carrhart Work Clothing

So this is a case study I did for Carrhart Clothing. Carrhart is a work clothing manufacturer with a reputation for designing durable and stylish clothing for hard working men and women.

The primary idea behind this study is an engaging social campaign that asks consumers to take "beautiful" photos of their work sites and submit them to the website. The human aspect of the campaign is to instill pride in the hard work of their primary clientelle.